Proficient Chiropractic
The Ask.
Craft a social media playbook and video assets to elevate Proficient Chiropractic's presence on Instagram and Facebook, creating a brand identity that highlights their unique treatment approach by redefining health, community and education.
My portion!
As the copywriter, I transformed strategic research into a clear, compelling creative direction. I developed the campaign concept and purpose statement, crafted social content, scripted a user experience video, and refined every line of copy to ensure alignment with the brand’s voice and values.
Experience Video
This ways one of my favorite parts of the project! We started with raw interview questions, and we reverse-engineered the script to craft a narrative rooted in real voices and genuine insight.