Ice Mountain Campaign
Capturing Nature in Three Words.
To develop a campaign that would stand out in the oversaturated bottled water market, I focused on Ice Mountain's unique history. As I researched the brand, I discovered fascinating details about its origins and commitment to sustainable practices. Ultimately, I was inspired by the intricate natural process of spring water formation, which I simplified into the tagline: 'Filtered By Nature.'
OOH
Story Board
Branding
This is a redesign of the packaging, which features the springs from which Ice Mountain sources its water.
