Thesis Campaign

The Ask.

The goal of this group project was to develop a successful campaign that would appeal to college students and recent graduates, encouraging them to take advantage of Thesis productivity-enhancing tools.

My portion!

In this collaborative project, I led art direction, copywriting, and presentation development. I produced GIFs and designed mockups that translated the concept into compelling visual executions.

Take Control, Experience More.

As with all my creative projects, I began with thorough research. We identified a key consumer problem: people feeling stuck in their everyday routines, operating in survival mode rather than truly living. Our core insight was that people desire to take control and experience more within their day. This insight inspired the campaign, which demonstrates how Thesis helps you tame your inner self and unlock your full potential. We recognize that living in survival mode can feel like living as a zombie, neglecting the parts of yourself that need an extra boost to achieve your goals in life.